Tiny Cinema

Skills & Responsibilities:

Creative Direction, Art Direction, Environmental Graphics + Signage, Visual Storytelling

ClientS:

Dial House

A Big Storytelling Experience at a Tiny Scale

Boutique creative branding studio, Dial House, hosted a series of mini film-screening events, dubbed Tiny Cinema. Before the screenings began, we needed to set the scene for the storytelling experience.

The goal: Create enticing environmental and way-finding graphics for the events that didn’t shout and invited curiosity.

The result: To complement the event’s name and format, the signage and graphics were designed using 3pt. type, which was illegible without the handy accompanying magnifying glass, creating a delicious, interactive, and secretive experience.