Accelerate 2020

Skills & Responsibilities:

Creative Direction, Art Direction, Attendee Journey, Event Branding, Print & Digital Signage, Scenic Design & Decor, Graphic Design, Motion Graphics

Role:

Creative Lead of Evening Events

Client:

Google Cloud

Connection, wonder & play

7,500 attendees came together for the Accelerate 2020 conference in Las Vegas. The evening events provided the epic experiences needed to kick off and close this inspiring event.

From idea to execution, each element of the attendee experience was crafted to foster interaction, play, and personal connections.

Event
Identity

Establishing visuals, shapes & patterns

Scenic &
Decor

From custom scenic builds, to backdrops & lighting, to styling atmospheric lounges we carried the show identity and the mood of the evening into every detail.

Signage & Wayfinding

From massive digital meshes & playful custom builds, down to the menus for the evening, the visual identity was extended to digital and printed signage of all sizes.

Activations & Performances

From immersive activations, to dynamic roving and onstage performers and stages, everything in the attendee journey invited engagement, interaction, and play.