Dell Technologies World 2022

Skills & Responsibilities:

Art Direction, Creative Direction, Visual Identity, Signage & Environmental Graphics, Scenic & Activations, Attendee Journey

Client:

Dell Technologies

Awards:

Winner of 7 different industry-leading event design awards, including

Eventex Platinum Award, Conference Category; BizBash Experience Award Winner for Best Conference; Drum Experience Awards Winner.

An immersive festival for innovators

Over 16,000 attendees came together for Dell Technologies World 2022 in Las Vegas, to innovate, share ideas, and celebrate together for the first time in person since the pandemic.

The goal? Inspire innovation with optimism, wonder, and impressive wow moments, in a themed environment spanning five levels of a massive space.

Partnering with Invision Communications, we created an immersive, festivalized experience, fusing nature with technology, building a stunning, interactive experiential playground at the epicenter of the journey. Every element of scenic builds, environmental graphics, signage, activations, and presentations were meticulously woven together in a memorable return to in-person events!

Event Identity

The visual toolkit that sparks optimism and innovation.

The Attendee Village

Innovation came to life in this immersive playground environment — the experiential centerpiece of DTW22.

Activations Signage & Visuals

Whatever it is, the way you tell your story online can make all the difference.