Swedish Fish
Skills & Responsibilities:
Art Direction, Ideation, Creative Storytelling, Film Editing & Motion Graphics, Storyboarding, Graphic Design
Client:
Swedish Fish
Awards:
Winner of Kraft Shark Tank Brand Competition:
Grand Prize
The Most Boring Campaign Ever
This is the Swedish Fish. Small, red, weirdly realistic for a candy. It hasn’t changed in decades. So when it came to telling the story of the Swedish Fish in a campaign, we presented the fish just as they are.
No slogans, no messaging. Just perfect, iconic, bland fish, in oddly familiar contexts, or commemorating special days in geek culture, or doing nothing at all. All allowing the audience to interpret and ponder the story for themselves. The simple, mysterious print ads and TV spots invited curiosity and lots of sharing. The results were pretty impressive.
TV Spots
No titles, no voiceover, no call to action. Just bland, mysterious Swedish Fish.
