Journey Towards Justice
Skills & Responsibilities:
Art Direction, Identity Design, Branding, Poster Design, Signage + Print Design, Graphic Design
ClientS:
Campanile &
Alabama Civil Rights Tourism
A Powerful Experience for Change
Social justice, higher education, and travel converged as Journey Towards Justice, took educators and college counselors into a deeply moving experience designed to look deeply at the history of racial injustice in Alabama and then look towards the future by meeting current and future leaders.
The goal: Changing the perspective on racial injustice in America and biases in education by confronting the issue head on with an immersive tour of Alabama.
The result: A powerful new brand identity for Journey Towards Justice that would convey their vital message. Bold, stark visuals conveyed the language of protest, and the history of injustice in America, inspiring attendee catharsis, reflection, and change.
